When searching for an interior designer in London, you’ll often come across two categories: standard interior designers and luxury interior designers. While both can transform your space, the difference lies in the level of service, design approach, and the results delivered.

If you’ve ever wondered whether hiring a luxury interior designer in London is worth the investment, this guide will help you understand the key differences so you can make the right decision for your home or business project.

1 . Design Vision and Expertise

Standard Interior Designer: Typically focuses on functionality, aesthetic appeal, and working within moderate budgets. They aim to provide a practical yet stylish solution.
Luxury Interior Designer: Goes beyond the basics — creating bespoke, timeless designs tailored to your lifestyle, brand, or personal taste. They incorporate high-end materials, exclusive furniture, and artisan craftsmanship.

👉 For tips on selecting the right professional, see our guide: How to Choose the Right Luxury Interior Designer in London.

2. Quality of Materials and Finishes

Standard Designer: Works with accessible suppliers, high-street brands, and cost-effective materials.
Luxury Designer: Sources premium finishes, rare materials, and customised furniture pieces often unavailable to the general market. The result is a one-of-a-kind interior that exudes sophistication.

3 . Level of Personalisation

Standard Designer: Offers tailored design solutions but typically relies on pre-existing catalogues and industry trends.
Luxury Designer: Provides an entirely bespoke experience, from handpicked fabrics to custom-built furniture, ensuring every element is unique to your project.

👉 Learn why this matters in our blog: Why Hire a Luxury Interior Designer in London – 7 Benefits You Can’t Ignore.

4 . Project Management and Attention to Detail

Standard Designer: Assists with design plans and may oversee parts of the project, but usually works within a limited scope.
Luxury Designer: Delivers a full-service approach — from concept to completion. This includes liaising with architects, builders, and artisans to ensure flawless execution.

5 . Cost and Investment

Standard Designer: More budget-friendly and suitable for smaller projects or clients who want style without significant investment.
Luxury Designer: Comes at a higher cost due to exclusive services, premium materials, and personalised attention. However, the results add long-term value to your property.

👉 For a detailed breakdown, read our Cost of Hiring a Luxury Interior Designer in London (2025 Guide).

6 . The Impact on Lifestyle and Property Value

Luxury design is not just about appearance — it enhances your quality of life and increases property value. A professionally designed luxury interior makes your space stand out in London’s competitive property market, whether residential or commercial.

Conclusion

The main difference between a standard interior designer and a luxury interior designer in London lies in the level of creativity, customisation, and execution. If you’re seeking a space that reflects exclusivity, sophistication, and timeless value, partnering with a luxury interior designer is the right choice.

At Oraanj Interiors, we specialise in delivering bespoke luxury interiors that combine elegance, functionality, and individuality. Whether you’re redesigning your home or transforming a commercial space, our team ensures every detail is perfect.